When a company's landing page ranks high in Google search results, it's often because they have a Google Ads campaign running, not just good SEO.
Google Ads, formerly Google AdWords, lets businesses pay for their ads to show up when customers search for related terms on Google Search and Maps. It's a crucial tool for reaching the target audience with effective ads.
With Google Ads, you only pay for results like clicks on your website or calls to your business. This is called a pay-per-click (PPC) campaign. You can set a monthly budget for your ads, which Google will follow, and you can choose to target either a global or local audience.
